My Project Roadmap

• 1. First Look at Project CC86

  The development team share Project CC86, known as “ISLANDERS 2 New Horizons”. I play the game, ask about all the new features they have added, learn what has inspired their designs, gameplay, and art style.

  

• 2. Strategic Planning

  Reviewing the budget available, KPIs to achieve, and opportunities available, I created the Go To Market Plan for ISLANDERS: New Shores. This included Assets, Advertising, Community Building, Creators and Influencers, Demos, Events, Gameplay Feedback, Opportunities, Organic Discovery, Paid Media, Post Launch Content, Press, Retention, Social Campaigns, Trailers, everything!

  

• 3. Public Announcement

  Branding, product identity, positioning, logo design, trailer creation, feedback rounds, polish, communicating with devs, press kits, pr & comms, social strategy, social assets, social accounts created and updated, all to support the announcement for ISLANDERS: New Shores.

• 4. Community Strategy

  Demo, updates, community building... Announcement to release day was filled with marketing activities to get as many wishlists as possible. This included community engagement, showcasing, feedback rounds and product improvement.

  • Steam post - Demo Available during Steam City Builder & Colony Sim Fest 2025

  • Steam post - Share your feedback

  • Steam post - Updated Demo

  • Steam post - ISLANDERS: New Shores is Steam Deck Verified

  • Reddit post - ISLANDERS: New Shores is Steam Deck Verified

  

• 5. Dev Plays and Social Media

  Dev Plays, Tiktoks, Instagram Reels, Reddit posts, Bluesky, the plan was to try a little bit of everything, and see where our content was resonating with audiences. The results?

  • Fun discovery through trends = TikTok.

  • In depth discussion = YouTube

  • Gameplay and mechanics focused = Reddit

  • Scatter visibility = Instagram Reels, Bluesky, Twitter/X

• 6. Content Roadmap

  Hours of relationship building with the developers pays off, we create a fantastic post launch content plan (with dev sign off!) to ensure players have content to look forward to. A fancy infographic is created and I share the good news on Steam and socials - We even localised the content roadmap too.

  • Steam News Post - Content Roadmap

• 7. Release Date Announcement and Wholesome Direct 2025

  ISLANDERS: New Shores was featured in Wholesome Direct 2025.

  This involved press announcement, trailer creation, event coordination, social support, and hyping up the studio to make sure to watch!

  • YouTube Wholesome Direct - Release Date Announcement

  • PlayStation - Release Date Announcement

• 8. Influencers and Release Day

  ISLANDERS: New Shores is released! Revamped key art, a release trailer, social support, social campaign, streamer strategy, all platform store pages live and showcased on socials, all live according to plan 😎

  • YouTube - Release Day Trailer

  Evergreen YouTube Content (Paid Media)

  • NorthernLion - 86k Views

  • AliensRock - 77k views

  • ImCade - 69k views

  • MadMorph - 42k views

  • Many A True Nerd - 26k views

  • Angory Tom - 26k views

  • Day9TV - 24k views

  • Wanderbots - 9k Views

  = 350k viewson Youtube within 48 hours of launch

  

• 9. Seasonal Updates & Patches

  Patch notes, community engagement, supporting assets, social campaigns on major updates, press announcements, across minor/major patches and seasonal updates.

  • Steam - 1st week Patchnotes - 52k impressions

  • Steam - New Biome Luminescent - 120k impressions

  • Steam - Challenge mode Patchnotes - 102k impressions

  • Steam - Challenges Expanded Patchnotes - 75k impressions

  • Steam - Halloween Update

  • Steam - Winter Update